Social media is going places. It’s evolving on a monthly basis. Today’s Twitter has evolved from the purpose it was originally created for and has become “Web DNA”. It is no longer JUST “short pieces of inconsequential information” or “a method of updating friends wherever they are in the world”. The fact that BBC World News reads Tweets out on air, well before they are able to report directly on a subject is evidence of that, as is the fact that Twitter just recorded its busiest day in history.
Part of that evolution is the development of new services and applications. The most widely touted as being “this year’s Twitter” is Foursquare.
“Foursquare on your phone gives you and your friends new ways of exploring your city. Earn points & unlock badges for discovering new things!” is Foursquare’s quick 10-second explanation of their service. Visit Foursquare.com to learn more.
Foursquare was on a limited pilot in 2009 in select cities only, but as of 2010 it has “gone global”. So for us here in Kelowna, BC, Canada it still has novelty factor.
Here’s some of our current thoughts on Foursquare:
- Foursquare is meant to be fun. If it’s taken too seriously it will just annoy. Therefore it’s not for everyone.
- Foursquare has a point – specifically to educate people about their city and encourage them to try new things.
- Foursquare will evolve in to a general business recommendation platform – not just for bars, restaurants etc Therefore ALL business owners need to know about it and understand it.
- Foursquare’s integration with other platforms (i.e. Facebook, Twitter) is pretty fluid, but needs the user to think about how they use it. I can set Foursquare to auto-tweet where I am at every check-in. But is that really useful? If you customize your tweet to say “great band on tonight – set starts in 45 mins” OR “30 minute wait to get seated ” then perhaps that’s useful to others in your city. Otherwise it just becomes “noise” to others.
What are your thoughts on Foursquare? Do you disagree with the above? If so let us know. Perhaps you’re in a city where Foursquare has been around a while? You’re the veteran to my newbie How has Foursquare helped/educated/entertained you and your friends?