Foursquare comes to Kelowna.

Social media is going places. It’s evolving on a monthly basis. Today’s Twitter has evolved from the purpose it was originally created for and has become “Web DNA”. It is no longer JUST “short pieces of inconsequential information” or “a method of updating friends wherever they are in the world”. The fact that BBC World News reads Tweets out on air, well before they are able to report directly on a subject is evidence of that, as is the fact that Twitter just recorded its busiest day in history.

Part of that evolution is the development of new services and applications. The most widely touted as being “this year’s Twitter” is Foursquare.

“Foursquare on your phone gives you and your friends new ways of exploring your city. Earn points & unlock badges for discovering new things!” is Foursquare’s quick 10-second explanation of their service. Visit to learn more.

Foursquare was on a limited pilot in 2009 in select cities only, but as of 2010 it has “gone global”. So for us here in Kelowna, BC, Canada it still has novelty factor.

Here’s some of our current thoughts on Foursquare:

  • Foursquare is meant to be fun. If it’s taken too seriously it will just annoy. Therefore it’s not for everyone.
  • Foursquare has a point – specifically to educate people about their city and encourage them to try new things.
  • Foursquare will evolve in to a general business recommendation platform – not just for bars, restaurants etc Therefore ALL business owners need to know about it and understand it.
  • Foursquare’s integration with other platforms (i.e. Facebook, Twitter) is pretty fluid, but needs the user to think about how they use it. I can set Foursquare to auto-tweet where I am at every check-in. But is that really useful? If you customize your tweet to say “great band on tonight – set starts in 45 mins” OR “30 minute wait to get seated :-( ” then perhaps that’s useful to others in your city. Otherwise it just becomes “noise” to others.

What are your thoughts on Foursquare? Do you disagree with the above? If so let us know. Perhaps you’re in a city where Foursquare has been around a while? You’re the veteran to my newbie ;-) How has Foursquare helped/educated/entertained you and your friends?

4 Responses to “Foursquare comes to Kelowna.”

  1. Scott Davis January 14, 2010 at 12:55 pm //

    Great Post Richard, Look forward to having you join us on Let’s Talk Social. Will see if I can de-seat you from some of the Mayor positions that you have amassed all ready


  2. Grant Wiebe January 14, 2010 at 1:27 pm //

    Good timing Richard – I’m 2 days in and so far I can see a lot of potential for this appication. As with everything else, it’ll take massive adoption to make it really fly, and in a small Canadian city like Kelowna, there’s a lot of content that needs to be gathered before it will work easilly. I do believe that this could really give some legs to the existing social networking sites be a lot of fun.

    Even on a micro level though – it’s a really cool way for people to stay in in touch and find opportunities to step out from behind the phone and actually meet face to face (i.e. “I’ve got an hour with nothing to do – I wonder who’s in this part of town that I could meet for a coffee…”).


  3. Shawn Murphy January 14, 2010 at 1:32 pm //

    Though I’ve not used FourSquare, the commonality it shares with Twitter, Facebook et al is what I love: bringing people together in new ways. New relationships form. Ideas are shared. Community is built. I am a believer that we are at the core social people and the more we engage each other in positive interactions is alright by me. Have fun with your radio interview.


  4. Richard Taylor January 25, 2010 at 5:48 pm //

    Not everyone loves Foursquare. Here’s a message from a friend and business associate who’s NOT collecting mayorships ;-)

    @dahull TO @rtstrategy was going respond to your post. but this article sums up my feelings re: #foursquare (via @outspokenmedia)