OK, so it was John MacEnroe that famously exclaimed “You can NOT be serious”. And he was a tennis player. And this post is about a golf/tourism ad. So the headline might not be the most relevant ever. But it is what I exclaimed when I first saw this ad.
If you’ve been watching Canadian coverage British Open from St.Andrews you must have seen it. It’s so awful it’s… well… not actually funny.
I truly hope this is the work of somebody that said “OK… let’s produce an ad that is so damned awful that it goes viral… we’ll make it SO bad that everyone knows it is a joke… they will know that we are not serious”. And then somehow that got lost in translation.
From the cheap production values, through the terrible acting, via the rather hideous and sexist script it’s about as shambolic as France’s performance at the World Cup.
Or am I missing something?
Your thoughts and comments are welcome.