rt Strategy has partnered with our client, Urban Distilleries to create the Save a Spirit Bear initiative.

The initiative will support non-profit organizations that are campaigning to create a wildlife sanctuary in which the Spirit Bear can thrive.

For 2011 the initiative will fund ‘Adoptions’ of Spirit Bears via the Spirit Bear Youth Coalition.

The mechanism is simple. Donations, along with a portion of revenue from Urban Distilleries sales, and all tasting fees collected at the distillery make up the Save a Spirit Bear fund.

The first $500 raised will be used to Adopt-a-Spirit-Bear in the name of Urban Distilleries. Subsequent funds raised will be used to Adopt-A-Spirit-Bear in the names of individuals or partner companies that will match a donation of $250 to the Spirit Bear Youth Coalition.

rt Strategy has donated planning, branding and web development services to the initiative.