As some of you may already know, over the last few weeks I’ve been helping organize Twestival 2011 Kelowna, which takes place on Thursday March 24th at Kelowna Art Gallery. Twestival is a single day, global movement which uses the power of social media to organize offline events that mobilize communities in support of local [...]
There are perhaps three controversial issues in the fields of marketing and design that stand above all others: Plagiarism, Design Contests and Crowd-Sourcing. With the odd sociopath as an exception, most people see the bad in plagiarism. Design contests are a different matter. On the one hand many graphic designers and their industry leaders say [...]
OK, so it was John MacEnroe that famously exclaimed “You can NOT be serious”. And he was a tennis player. And this post is about a golf/tourism ad. So the headline might not be the most relevant ever. But it is what I exclaimed when I first saw this ad. If you’ve been watching Canadian [...]
I like to think I have respect for local competitors and run rt Strategy as a business with integrity. As a strong proponent of Marty Neumeier’s “collaborative team” model for building brands, it’s essential that I identify and work with best-of-breeds, even if our services overlap. And as a founder and CVO of a local, [...]
I’m attending Leadercast today. Below are some key learnings – quotes and paraphrases – I’ll update this throughout the day. • Did your parents teach you core values of respect, hard work & selflessness? Remember – they are not just values for kids but for all of us! • In some ways we are all [...]
Regular followers of my blog may have noticed that rtstrategy.ca has been a little quiet lately. My apologies for my lack of postings in the last two weeks. And even that last post was a bit of a rant, rather than anything useful. So it’s really been 3 weeks or so since I last provided [...]
Let me kick off this post with three brief, but seemingly unrelated stories: ONE: When I moved to Kelowna, BC back in 2003 I registered a domain name “marketingkelowna.com”. My rational was pretty simple – a domain with my industry & my city tied together was worth grabbing. Perhaps it would be useful for SEO. [...]
“Bringing online “offline” is at the heart of lululemon’s social media strategy, and Foursquare is a powerful tool that allows us to execute this strategy and to bring fun, engagement and excitement to the online activity of our guests.”
Social media is going places. It’s evolving on a monthly basis. Today’s Twitter has evolved from the purpose it was originally created for and has become “Web DNA”. It is no longer JUST “short pieces of inconsequential information” or “a method of updating friends wherever they are in the world”. The fact that BBC World [...]