You’re starting a new business. Great! You’ve been through months, if not years of planning & logistics. The energy & excitement is pulsing through your veins. You’ve got so much to tell the world about your business and what makes it great. It’s time to build your website. You make the single biggest mistake made in website [...]

Great article on 12most regarding messaging from Steve Woodruff. Every company, every professional, has a message. A large percentage, however, do not know what it is – it resides in a murky nether world of half-formed thoughts and ideas. Or it is lamely summarized in a few forgettable words that could be swapped with a thousand other [...]

I recently had the pleasure of addressing attendees of Eat Drink Tweet on the subjects of Personal Branding and Location Based Social Media. Based on the premise that other people’s perceptions and beliefs ARE your brand these are the top three reasons I gave as to why people should give at least some attention to [...]

I’m writing this post specifically as an alert to those who are putting time, effort and energy in to developing presence on Facebook for businesses and organizations using methods that Facebook does not like (i.e. are against their Terms of Service). Or are paying somebody to do this. Or (worse) are working as Marketing Managers [...]

This is a hilarious and well-watched clip from Judge Judy. While this is an obvious example of a scam – it makes a broader point. As marketers we often create the initial representation of an offering for sale. We need to understand the legalities of this. Essentially any contract involves an “offer” and an “acceptance”. [...]

While browsing Prezi Showcase this evening I came across this great presentation and thought I’d share it here. Using Google is something that all of us do (many on a daily basis). I’d guess less than 1% of Google’s users have ever thought “hold on – how do I actually use this tool”. We just [...]

What’s the alternative? Shiny Macs? Many would argue that Macs deliver the lowest TCO. But their initial cost to a start-up may be prohibitive. As mentioned… perhaps it’s time to pull off the blinkers and consider Linux-based Open Source technologies:

Being quite a fan of Foursquare, I found this Gawker article that labels me and a million other users as “annoying jackasses” very interesting and insightful. (And thanks to @OKDigitalMedia for highlighting it) Here are the insights I have gained: Firstly – it’s made me realize that to write for Gawker and get hundreds of [...]

Today is Friday. I love Fridays. Even Friday the 13th’s. In fact they are even cooler than usual Fridays because if something goes wrong you can blame it on the “Friday the 13th factor”. Anyway – this Friday I thought I’d update this blog on Twitter’s #FollowFriday or #FF trend. And by the way… if [...]

[Let me kick off with a little warning... this is a LONG post... it covers subject matter that takes almost an hour to present... yep, I should probably have broken it out as a multi-post, but hey... maybe you can scan it now and then come back and read in more depth if you like [...]