Accelerate Okanagan – Brand Development

After gathering valuable insight in to Accelerate Okanagan’s vision, mission, values & desired positioning rt Strategy developed the organisation’s logo & visual brand style. This included primary logo, logo variants, graphical elements including a ‘brand pattern’ and ‘brand blocks’, colour palette and type specifications – all developed in a manner that would allow for flexibility […]

WEC – eNews & eBlast Templates

rt Strategy started work with Women’s Enterprise Centre in summer 2011 & our first task was to develop a new strategy for the organisation’s email marketing. A new system was needed that would empower the organisation’s various managers to send on-brand eNews and eBlasts without requiring HTML skills. A move to the Mailchimp system and […]